Boston Beer Co.
As a part of the Angry Orchard Hard Cider and the Truly Hard Seltzer teams, I created branded posters, banners, menus, coasters, and other marketing pieces. Most of my work consisted of manipulating typography and graphics in Illustrator and Indesign. I was tasked with creating a poster for a Jack Daniels Tennessee Fire partnership with Angry Orchard. I was also the head of a few sell sheet projects where I designed the template for others and compiled all the pieces into one booklet like this one, while designing the Angry Orchard pages.
This is a tapestry to commemorate the odd love displayed on Twitter between Cheapies and Angry Orchard Hard Seltzer. Attempting to combine these two brands, I used the Cheapies logo as a scattered background along with the Angry Orchard tree and typefaces to show the little bit of funk that both brands encapsulate.
©2021 The Boston Beer Company, Boston, MA. All rights reserved.
Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.